Melissa Chang has been an Internet entrepreneur and technology developer for more than 10 years, and her career boasts an impressive track record of innovation and early entry into various Internet markets and business models. Specifically, Melissa has pioneered the development of online social networks, buying guides and data driven services.
Notably, Melissa led the online strategy for Internet start-up Connexus Media, where she served as Vice President of Product Development. At Connexus, Melissa developed a network of 50 web properties, including 30 online buyer's guides that focused on various IT niches. There Melissa developed new technologies to drive lead generation programs and to develop dynamic online directories. It was with Connexus that Melissa became an expert in vertical search business models, lead generation, data driven strategies, web application development and international outsourcing.
Ziff Davis Media acquired Connexus in 2004, and Melissa became the director of product development for the Ziff Davis Web Buyer's Guide, an online directory of technology products, services and resources. The WBG serves more than 1,000,000 technology buyers with more than 70,000 information resources, including detailed product information, white papers, case studies, product reviews, lab reports, podcasts and webinars.
When Melissa founded Pure Incubation in 2007, it was in an effort to meet the needs of next-generation publishers. Soon after, she also founded MedicalProductGuide.com, a comprehensive site for medical device and related product research and EnterpriseGuide.com, a resource for researching information technology solutions for both IT executives and business buyers.
A 20+ year veteran of business technology media sales and marketing, Ellen Romanow is one of the custom media pioneers. She has worked with large and small technology companies to create relevant and valuable content for engaging customers and generating sales leads. She has launched successful custom media businesses for Reed Business Information (formerly Cahners Publishing), Ziff Davis, IDG's CXO Media, and 1105 Media. Ellen is also a former Vice Chair of the Custom Content Council. Currently consulting with media companies on helping them grow revenue through integrated content marketing programs, she is the former Associate Group Publisher of 1105 Media's Education Technology Group and Executive Vice President of Sales and Custom Publishing for CXO Media, publisher of CIO magazine.
Barry Harrigan is 25+ year technology industry veteran who focuses on Internet media businesses with demand creation strategies for Information Technology and other complex sales. Barry has held senior level strategy roles at Ziff Davis, Ziff Davis Enterprise and International Data Group. In addition, Barry founded Connexus Media in 2002 and sold that firm to Ziff Davis Media in 2004. Today, Barry serves as the company's Chairman.